Brad is highly respected as an accomplished, trusted and commercially astute leader. With more than 30 years of senior management experience, Brad has an outstanding record across a broad range of sectors including events, venues, agriculture, hospitality, entertainment, leisure, sport, and media.
Brad was appointed Chief Executive of Melbourne Royal in 2019, after serving as General Manager, Marketing and Business Development and Chief Commercial Officer since 2008.
Brad is a Board Director of International Association of Fairs & Expositions (IAFE), a voluntary, not-for-profit corporation, representing more than 1,100 agricultural fairs, shows, exhibitions, and expositions around the world. Brad is a Board Director of Agricultural Shows Australia (ASA) that represents over 580 agricultural shows nationwide to engage, influence and promote the essential value of Australian Agriculture. Brad is also a Board Director of Showgrounds Nominees an Unincorporated Joint Venture (UJV) between the Victorian State Government and Melbourne Royal.